Animal Concerts Builds a Mutually Beneficial Partnership with Klaytn Blockchain Network


Animal Concerts, an organizer of concerts facilitated within the Metaverse, has reportedly collaborated with South Korea’s Klaytn Network in the hopes of expanding its exposure to the Korean entertainment industry in exchange for aiding the blockchain network’s worldwide expansion plans.

The announcement published this Monday specifies that Klatyn expects Animal Concerts to elevate its total nonfungible token (NFT) sales. The metaverse concert organizer will purportedly do just that by doing what they do best – organizing and subsequently promoting concerts in the Metaverse. On top of that, Animal Concerts is also expected to sell merchandise and NFT collections of some of South Korea’s top recording artists.

Nowadays, where the COVID-19 pandemic is still running rampant, it has now become common for artists to experience show and tour cancellations – losing much-needed revenue and the ability to better connect with their fans via live settings. Colin Fitzpatrick, CEO of Animal Concerts, argues that this particular matter could be resolved by rendering metaverse concerts more predominant. According to him, on top of the already-booming NFT market, facilitating more metaverse-based concerts would undoubtedly help artists recover the lost revenue they would have earned otherwise if not for the pandemic.

Fitzpatrick then commented on the recent partnership of Animal Concerts with Klaytn by stating that the two are a natural fit. As much as his company may significantly help Klaytn with its global expansion, so too is the blockchain network’s ability to better connect Animal Concerts to the $6 billion South Korean music entertainment market.

According to Fitzpatrick, the Korean entertainment scene would be a huge boost for Animal Concerts. In fact, most share the same sentiment. Will this development mean that we’d see K-pop hit the Metaverse soon?


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