London-based crypto firm Bitstamp announced this Monday its plans to upscale its United States operations in an effort to keep up with the recent surge of new customers and the overwhelming influx of assets under management. As per Bitstamp, it is looking to triple its current 11-person US sector to hopefully elevate customer support capabilities by over 50% this year.
Julian Sawyer, the firm’s CEO, states that Bitstamp started seeing the increased interest from US financial institutions and big-time retail investors last year despite the firm admittedly still struggling to provide excellent customer support and uptime. That being said, Sawyer seems confident that its present transparent fees, security, and overall infrastructure would give it an advantage against its competition within the US territory.
According to Sawyer, Bitstamp intends to be on top of the US financial market, which many perceive as the most competitive sector in the world today. The firm seemingly aims to do just that by capitalizing on its Bitcoin-supported loans collaboration with Silvergate Bank – citing in a particular blog post that it can pump out over $250 million of institution-specific loans this year alone.
Bitstamp reportedly holds over $1.1 billion worth of crypto under management in the US while also recording more than 1.63 million active US customers.