Coinbase’s e-commerce subsidiary, Coinbase Commerce, announced yesterday on its official Twitter profile that online merchants on the platform may now accept payments via the meme crypto, Dogecoin (DOGE). DOGE joins Bitcoin (BTC), Ether (ETH), Bitcoin Cash (BCH), Litecoin (LTC), alongside stablecoins USD Coin (USDC) and Dai as the e-commerce platform’s seventh supported cryptocurrency. Unsurprisingly, BTC is by far the most preferred payment method on the e-commerce platform, according to its product lead, John Zettler.
This year, DOGE caught the attention of several high-profile personalities, such as Dallas Mavericks billionaire owner Mark Cuban and Tesla head-honcho Elon Musk, whom both enabled DOGE payments on their respective businesses. Furthermore, Musk – with his regular free advertisements for the meme coin and admittance of his involvement with its development – has now since branded himself as the “Dogefather.” This development adds another notch to the once laughed at crypto’s steady path to worldwide prominence.
Coinbase Commerce’s integration with Coinbase.com allows its customers to comfortably convert crypto payments into fiat currencies, such as euros, British pounds, US dollars, and even USDC, without having to leave the platform itself. Last year’s March, about two years after its establishment, the e-commerce platform already surpassed the $200 million total processed transactions, with over 8,000 retailers utilizing Coinbase itself for payments services.